Veterano Pizza — pizza as a tool for veteran reintegration
The pizzeria chain employing ATO and full-scale-war veterans has in five years become the best-known example of socially responsible HoReCa business.
'Veterano Pizza' is not just a pizzeria but a social-economic model. Founded in 2014 by ATO veteran Leonid Ostaltsev, the chain today has 8 locations across Ukraine. The principal concept: over 70% of staff are ATO and full-scale-war veterans. This gives the venues a double legitimacy — gastronomic and social. The advantage is real working conditions with specially designed schedules for people with post-traumatic stress.
The kitchen is New York-tradition thin crust with a proprietary dough addition (Polissia honey and rye flour). The classic position is the 'Veterano' pizza with pepperoni, mushrooms, olives, and black-variety farmer-pickled garlic. Pricing is democratic: 350-500 UAH per guest. The atmosphere is informal, with a young audience. This is the address you must return to as an act of civic stance — every visit is financial support for a veteran.
